5 Ways to Understand the Importance of Big Data

Big Data is accepted as the collection of large volume of information through several sources, in various formats. It is the key to the future plan of business and helps in the formulation of various business strategies. In other words, it is an essential component of business operations and has to be professionally accumulated and used as well. With proper monitoring and usage of Big Data, a company indeed attains success in business.

Big Data is rather required information that has been gathered from the internet enabled services, social media, as well as other such sources. It is characterized by 4 V’s…

  • Volume– it is vast as compared to the traditional sources through which data is made use  of  in order to be captured
  • Variety– data  does come from various sources, machine generated as well as people generated
  • Velocity– the speed at which this data is  indeed being generated is phenomenal and  does never stop
  • Veracity – Focus is upon the quality of data, as the volume is indeed difficult to be controlled.

The evolution of this technology has enabled helped organizations to apply the findings, and not only strategize but also to apply in almost every aspect of the functioning of a given organization. The benefits are both, internal as well as external.  Emphasis has to be given to data analysis and predictive modeling as well as visualization techniques.

Big data eliminates intuition so  that all imperative decisions can be made through a structured approach, and with a data-driven insight.

More spending on Big Data

More spending is expected on Big Data technology and much wealth is being set aside by companies towards this end. Every company hopes to fully utilize Big Data for gainful purposes as the latter can help in brand promotion as well as business in general. They prefer to refine their marketing strategies in order to augment sale and output and for this it is essential to collect and preserve Big Data.

As we are quite aware we live in a digital world and Big Data metrics do matter a lot. Information needs to be gathered about customers’ tastes and preferences and the more a company knows about its customers the better its performance.

Big Data will become more powerful in the running of business in years to come. Its importance cannot be undermined at any cost. Intricate analyses are carried out and many conclusions are drawn about the market which helps in the selling of products and services.

“Brand sentiment analysis” will indeed present an organization with detailed feedback which one cannot get through regular poll and surveys.

How does Big Data Collection help?

The gathering of information enables businessmen to promote their new products and services and also deal with their targeted audience in professional way and thus be able to improve their overall sales. Big Data does indeed help in business promotion as it reveals much about the clientele and this naturally makes it easy for a company to woo over customers as easily as possible.

Big Data and Social media activity:

Social Media does play an important role in the collection of Big Data and has become a multiple source of information about customers as one comes to know more about their likes and dislikes. Targeting of customers is possible via it.

Big Data does help in appreciating and understanding of customer satisfaction. It is important to improve customer service and increase the number of customers.


Big Data is vital for the growth and development of business. Its importance cannot be undermined at all.

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About the Author: Team Techiversy

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