Data collection for marketing research is acknowledged as a detailed process where a planned search for all relevant data is indeed made by a researcher. The success of marketing research is much... Read more »
Big data analytics do help organizations to harness their data and also make them use it to identify new opportunities. This in turn does lead to smarter business moves, predictions of Big... Read more »
Big Data has come into much prominence and has had great impact on the business set-up. The question is what next? And will it continue to grow? What technologies will indeed develop... Read more »
WHAT IS BIG DATA? ‘Big Data’ is acknowledged as the application of specialized techniques and technologies in order to process very large sets of data. These data sets are often very large... Read more »
Data and creativity do impact the marketing scenario. Both have been interacting well and have also evolved over a period of time. The union of data and creativity certainly have a positive... Read more »
Big Data is accepted as the collection of large volume of information through several sources, in various formats. It is the key to the future plan of business and helps in the... Read more »
One has to make use of a multi-model database in one’s applications that can greatly reduce the amount of infrastructure as well as complexity that is required. ArangoDB is indeed a storage... Read more »
Omnichannel marketing is redefining everything that we ever knew about retail. Here are some reasons that big data is invaluable to the new realm of retail marketing. The monitoring of trends in... Read more »
A large number of customers always fear that their secrets, no matter how benign they may tend to get leaked to the world. This is of much concern. Customers are indeed opting... Read more »
The focus is upon the pulse of main events and developments in industry, academia, and technology and new trends. It is essential to know more about what happened in Big Data in... Read more »