In car shops, one comes across virtual reality headsets.
By donning VR gear, would-be buyers do enter a virtual showroom where they could indeed check out the Caddy of their choice without ever climbing behind the wheel.
Luxury carmakers such as Cadillac are the initial big brands that do make use of reality as a marketing tool, but they are indeed hardly the last ones. Over the next few years ,they will indeed get joined by others across a wide spectrum of products, much driven by huge advances in immersive technology as well as artificial intelligence.
To be able to experience virtual or augmented reality one needs to strap on clunky head gear or even peer through one’s smartphone camera. In a few years, VR and AR will indeed be built into everyday objects such as eyeglasses and be coupled with AI.
The result will be rather an explosion of virtual environments that do respond in a more human as well as compelling way, along with copious opportunities for brand marketers to make use this technology to make stronger connections with the consumers in case they do not creep them out first.
VR is indeed already being embraced by the biggest retailer on the planet.
Walmart is rather looking at VR to enhance “the contextual shopping experience it appears so. Finnegan’s team did demonstrate a VR app that does allow shoppers to try out camping gear in a rather virtual Yosemite.
Apart from online shoppers back to stores, VR could also indeed bring stores to shoppers.
Customers can interact with the brands in a way they could not otherwise, while one can save millions on infrastructure and inventory.
As it is virtual, stores can personalize the store for each customer based on his or her purchase history.
As of now stores have zero customization, so they are indeed trying to appeal to everyone.
VR meets AI
Artificial intelligence does play a major role in business operations of the store.
VR and AR do take off for marketers in the form of artificial intelligence. Once VR and AR are powered and infused with AI, they will rather provide a smarter as well as more relevant and personalized experience.
Virtual stores as well as some real ones will be populated by AI-driven salespeople who know who you are and are in sync to one’s preferences.
AI is very important for business and even Virtual Reality. The trend these days is to try out newer forms of technical applications and AI is indeed quite popular in this regard. Business set-ups are also keen to impress upon their customers be it auto sales or any other forms of sales.
VR and AR are both operated with AI and this does have a great impact on business. Sales people have major responsibility in selling products and it would be interested to try out newer ways and that includes AI.